Our Story

Our Mission: To bring beautiful lighting to every home through fair pricing and commitment to our customers


Our Bright Idea

Sofary began with a simple conviction: Beautiful modern lighting shouldn't be so expensive. For years, we watched middle men and retailers profit from massive markups, putting designer lighting out of reach for most consumers.

We're changing all that, bringing luxury lighting products directly from manufacturers to customers – for a fraction of the price. That means you pay a fair price for a high-quality product, without the premiums and fees charged by other sellers.

Founded in Seattle, Washington, Sofary employs a global supply chain to source the latest designer lighting styles at affordable prices. We've teamed up with Siljoy, the world's premier manufacturer of modern fixtures, to offer an unparalleled array of lighting products. Siljoy fixtures are sold around the world in high-end retail stores and through digital platforms like eBay and Amazon. But while those sellers spend big to source Siljoy products, we've partnered with them on design and manufacturing to offer you a better deal.

There's no better proof of our methods than our products and prices. Every day, our customers are stunned by the variety and affordability of our styles. Explore our selection today to see how our commonsense approach could save you hundreds.

Our Values

Keeping Prices Low Means Keeping Standards High

Quality: Poorly made products don't deserve a place in your home. Our lighting fixtures are manufactured with exacting standards and assessed with the same criteria used by luxury retailers. For us, cutting costs never means compromising on quality.

Transparency: We know exactly how our products are made and how much they're truly worth. Because we're honest about our production and sourcing methods, you do too.

Accountability: When you buy a Sofary product, expect nothing less than total satisfaction. If your fixture falls short of perfection for any reason, you have 30 days to return it for a full refund.

Affordability: In our view, offering the lowest price possible is our commitment to customers. If you ever buy a fixture from us then find it selling for less elsewhere, we'll pay you the difference – plus 10 percent for your trouble.


How We Sell Luxury Lighting for Less

Shedding Light on Industry Secrets

The Standard Model: In the traditional lighting supply chain, everyone in the industry gets a cut – meaning massive costs for customers.

The Sofary Model: Say goodbye to the middle men. When designer lighting comes straight from the manufacturer, you pay a lot less.


Real Talk From Real Customers

Feedback Like This Is Why Sofary Exists


Our Locations

An International Company Built to Serve Customers

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