Our Mission: To bring beautiful lighting to every home through fair pricing and commitment to our customers
Our Bright Idea
Sofary began with a simple conviction: Beautiful modern lighting shouldn't be so expensive. For years, we watched middlemen and retailers profit from massive markups, putting designer lighting out of reach for most consumers.
We're changing all that, bringing luxury lighting products directly from manufacturers to customers – for a fraction of the price. That means you pay a fair price for a high-quality product, without the premiums and fees charged by any middleman.
Founded in Seattle, Washington, Sofary employs a global supply chain to source the latest designer lighting styles at affordable prices. We've partnered with the best designers and manufacturers on design and manufacturing to offer you a better deal.
There's no better proof of our methods than our products and prices. Every day, our customers are stunned by the variety and affordability of our styles. Explore our selection today to see how our commonsense approach could save you hundreds.
Keeping Prices Low Means Keeping Standards High
Quality: Poorly made products don't deserve a place in your home. Our lighting fixtures are manufactured with exacting standards and assessed with the same criteria used by luxury retailers. For us, cutting costs never means compromising on quality.
Transparency: We know exactly how our products are made and how much they're truly worth. Because we're honest about our production and sourcing methods, you do too.
Accountability: When you buy a Sofary product, expect nothing less than total satisfaction. If your fixture falls short of perfection for any reason, you have 30 days to return it for a full refund.
Affordability: In our view, offering affordable price is our commitment to customers. Our model of selling directly from manufacturers can save our customers up to 80% comparing to the local stores.
How We Sell Luxury Lighting for Less
Shedding Light on Industry Secrets
The In-house Advantage:
We employ our designers, craftsmen and manufacturing specialists to reduce costs and ensure quality throughout the production process. We also own our facilities, driving our operational costs down even further. The best part? All those savings get passed along to our customers.
Simplifying for Savings:
With Sofary, you’re buying directly from the designers and manufacturers that make your lighting fixture. Our process eliminates importers, distributors and other middle men – and their price markups.
Free Shipping for All:
Forget the sky-high fees other retailers demand just for delivering your fixture. We never charge customers for shipping their purchases safely and swiftly.
The Standard Model: In the traditional lighting supply chain, everyone in the industry gets a cut – meaning massive costs for customers.
The Sofary Model: Say goodbye to the middlemen. When designer lighting comes straight from the manufacturer, you pay a lot less.
We Do Customization
Your Lighting Designer
We offer customization service since we work so closely with crystal chandelier manufacturers, which is NOT something that can be offered by other online lighting stores or physical local stores at all. If you did not find the chandelier exactly as you expected on our website, no matter whether it is related to size, color, and even style, feel free to reach out to us at email@example.com and we are always here to help.
Real Talk From Real Customers
Feedback Like This Is Why Sofary Exists
by Bea S
— Verified Buyer
Absolutely STUNNING!!! My orders was customized to a gold tone base instead of the chrome base and let me tell you customer service was awesome! They kept me well informed until received my chandelier in the mail. I’m very pleased.
by Pedro Almanza
— Verified Buyer
I purchased two of these Spiral Raindrop Chandeliers. They arrived within two weeks as promised. They were installed on 20-foot ceilings, and they look great. Good quality at an affordable price compared to other local chandelier stores.
by Aloha Young
— Verified Buyer
I absolutely love this chandelier! I purchased the dimmable fixture and not only did I have the capability of dimming the light, I also had the capability of changing the shades of lighting from a bright light to a bluish shade, also to a yellowish shade. It’s absolutely fabulous!
An International Company Built to Serve Customers
Home base for our leadership team, our Seattle office handles day-to-day operations and companywide initiatives.
Known as China’s “Lighting Capital,” the city of Zhongshan is where we’ve teamed up with the best manufacturers.
Long called the “Silicon Valley of China,” the city of Shenzhen is home to most of our technology team.